Social Media & Digital Marketing Officer
Redford, MI
Full Time
07. Development & Marketing
Mid Level
I. JOB SUMMARY
The Social Media and Digital Marketing Officer has a strong passion for social media and a deep understanding of how to strategically engage and grow audiences across digital platforms. The Social Media and Digital Marketing Officer will lead the organization’s digital presence and visual storytelling, with primary responsibility for managing and growing MCHS’s social media platforms. This role also supports broader marketing and communications efforts, including graphic design, photography, website management, email campaigns, and more. As an integral member of the Marketing and Development team, the Social Media and Digital Marketing Officer helps ensure strong visibility, cohesive messaging, and meaningful engagement in support of MCHS’s programs and fund development goals.
II. DUTIES & ESSENTIAL JOB FUNCTIONS
Social Media Strategy & Management (Primary Focus)- Manage and grow MCHS’s presence across all social media platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube
- Develop, plan, and execute a content calendar aligned with organizational goals, campaigns, and events
- Create engaging content, including:
- Writing compelling copy for posts
- Designing graphics and visuals
- Filming, editing, and producing short-form videos
- Monitor and assess social media trends, platform updates, and best practices to inform strategy
- Increase followers, reach, engagement, and overall brand awareness
- Actively engage with followers by responding to comments, messages, and mentions in a timely and authentic manner
- Interact with partner organizations, community members, and relevant accounts to build visibility and relationships
- Track and analyze social media performance metrics and provide regular insights and recommendations
Graphic Design & Visual Communications
- Design visually compelling materials for both digital and print platforms that reflect MCHS’s mission, values, and brand identity
- Create marketing collateral such as flyers and posters, event materials, social media graphics, program and donor collateral, reports, one-pagers, and presentations
- Ensure brand consistency across all materials
Photography & Visual Storytelling
- Capture high-quality photographs at events, programs, and organizational activities
- Edit and organize photos for use across social media, website, email, and print materials
- Build and maintain a photo library that documents key moments and tells the story of MCHS’s impact
Digital Marketing & Communications
- Update and maintain the organization’s website, ensuring content is accurate, timely, visually appealing, and aligned with brand standards
- Support digital marketing efforts, including campaign landing pages and content updates
- Assist with the creation, design, and distribution of email newsletters and digital campaigns
- Collaborate with internal teams to promote programs, events, fundraising efforts, and impact stories
Collaboration, Engagement & Organizational Support
- Fully participate in regular agency-wide events and appropriate community-wide events and activities
- Collaborate effectively with MCHS program departments and community partners in support of agency goals
- Demonstrate a strong commitment to the social sector and a passion for MCHS’s mission and vision
- Perform other duties as assigned by the Chief Development Officer and/or Chief Executive Officer
III. BASIC COMPETENCIES
Education and Experience:The Social Media and Digital Marketing Officer will have a strong foundation in digital marketing and communications, including social media strategy and execution, content creation, graphic design, and copywriting. Experience supporting fundraising initiatives, campaigns, and community engagement is preferred, with prior nonprofit marketing or development experience considered a strong asset.
- Bachelor’s degree from an accredited college or university and at least three (5) years of experience in marketing, primarily social media management.
- Must meet the State’s Moral Character standard.
- Proficiency in computer systems and software applications, including Microsoft Office and design tools such as Adobe InDesign (or comparable platforms)
- Working knowledge of website content management systems, including WordPress administration and updates
- Strong understanding of social media platform management and best practices across LinkedIn, Instagram, Facebook, TikTok, and YouTube
- Knowledge of digital content creation, including copywriting, visual design, photography, and short-form video
- Familiarity with social media analytics, audience engagement strategies, and performance measurement
- Understanding of core marketing, branding, and public relations principles, particularly in a mission-driven or nonprofit environment
- Strong verbal and written communication skills, with the ability to engage effectively with agency staff, community partners, vendors, and the public
- Excellent time management and organizational skills, with the ability to balance multiple priorities and meet deadlines in a fast-paced environment
- Ability to build and maintain positive, effective working relationships across departments and with external stakeholders
- Demonstrated discretion and professionalism in handling sensitive and confidential information
- Collaborative, flexible, and service-oriented, with a willingness to support organizational needs as they evolve
- High level of personal accountability and initiative, with the ability to plan, organize, implement, and manage projects independently
- Creative and strategic thinker capable of translating complex or sensitive topics into engaging, accessible content
- Proactive and adaptable, with enthusiasm for testing new ideas, tools, and approaches
- Comfortable working both independently and as part of a team, with a strong sense of ownership over assigned projects
- Willingness to work flexible hours as needed, including occasional evenings and weekends to support events or campaigns
IV. JOB SETTING
The work environment described here are representative of those that an employee will typically encounter during a normal shift. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.V. Other Information
MCHS is an equal opportunity employer where employment is based upon personal capabilities and qualifications without discrimination because of race, ethnicity, religion, sex, age, marital status, national origin, disability, sexual orientation, veteran status, or any other protected characteristics as established by law. This policy extends to all policies and procedures related to the recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.Furthermore, this description is a summary of the responsibilities, duties, skills, experience abilities, and qualifications associated with this position. It is not an exhaustive list and may be changed at any time at the discretion of the CEO. Employment is still considered at-will in which MCHS or the employee may with or without notice, with or without reason terminate employment. MCHS reserves the right to modify job duties or job descriptions at any time
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