Marketing Officer
Redford, MI
Full Time
Mid Level
I. JOB SUMMARY
Under the Marketing Supervisor, the Marketing Officer is an integral part of the Marketing and Development team helping to ensure optimal visibility and communications for MCHS in support of MCHS program and fund development goals.
II. DUTIES & ESSENTIAL JOB FUNCTIONS
- Assist with planning, organizing, and implementing the marketing and communications plans for agency.
- Help prepare strategic communication plans to increase awareness and understanding of programs and the agency to stakeholder groups.
- Assist with community relations and outreach as needed, to increase the profile and exposure of MCHS.
- Actively assist in managing the marketing procurement process which includes fund development publications, media releases, marketing materials, newsletters, and other information.
- Oversee marketing projects related to video production and communications.
- Update and maintain the organization's website, ensuring that content is accurate, relevant, and visually appealing.
- Develop and manage local social media posts. Monitor trends and analytics to optimize content and maximize reach.
- Design visually compelling materials for both print and digital platforms that effectively communicate the organization's mission and values.
- Capture high-quality event photographs that document key moments, convey the essence of our organization’s mission/services, and motivate engagement.
- Fully participate in regular agency-wide events and appropriate community-wide events and activities.
- Collaborate effectively with MCHS program departments and community partners in supporting agency goals.
- Demonstrate commitment to the social sector with a passion for MCHS’s mission and vision.
- Other duties as assigned by the Chief Development Officer and/or Chief Executive Officer.
III. BASIC COMPETENCIES
Education and ExperienceThe Marketing Officer will be a seasoned individual with broad marketing experience, which includes, but is not limited to marketing strategy, design and copywriting, fundraising and community relations, campaigns and appeals. Previous experience in nonprofit marketing and fund development is a plus.
- Bachelor’s degree from an accredited college or university and at least three (3) years of experience in marketing and/or public relations.
- Must meet the State’s Moral Character standard.
- Computer and software applications (All MS Office, Adobe InDesign, Wordpress Admin Management).
- Social media platform management: Facebook, Instagram, Twitter, LinkedIn, Youtube.
- Core principles and practices of marketing and public relations operations.
- Effectively communicate verbally and in writing with agency staff, business representatives, families, and vendors.
- Manage time and multiple priorities; meet deadlines.
- Establish and maintain effective working relationships with employees, other agencies and the public.
- Handle sensitive and confidential situations and documentation.
- Be collaborative and flexible, with a strong service mentality.
- Possess a high degree of personal accountability, responsibility and independent decision making abilities with the skills to plan, organize, develop, implement and interpret programs, goals, objectives, policies and procedures of the organization.
- Work flexible hours, when needed, which may include some evenings and weekends.
IV. JOB SETTING
The work environment described here are representative of those that an employee will typically encounter during a normal shift. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.V. OTHER INFORMATION
Furthermore, this description is a summary of the responsibilities, duties, skills, experience abilities, and qualifications associated with this position. It is not an exhaustive list and may be changed at any time at the discretion of the CEO. Employment is still considered at-will in which MCHS or the employee may with or without notice, with or without reason terminate employment. MCHS reserves the right to modify job duties or job descriptions at any time
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